Interview: Sonia Simone CCO and Co-Founder of @Copyblogger Media #authority2015

I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better [...]

Authority Interview: Sonia Simone of Copyblogger Media

I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better [...]

A Scientific Model for Creating Emotionally Powerful Landing Pages

Buyer personas can sometimes feel like wild generalizations – but conversion expert André Morys used MRI scans to bring some actual science into the equation. Read on to learn how to apply his process to your landing pages.

Turn Mobile Shoppers into Customers with These 10 Simple Tests

Mobile accounts for more than 50% of all ecommerce traffic. Yet, mobile converts at only 1/3 the rate of desktop; that is, 3% on desktop vs. 1% on phones. Why don’t mobile shoppers buy? And, how can you make them convert? While you can’t always make mobile shoppers convert at the same rate as desktop […]

11 Tactics to Get More Click-Throughs from Social Media

If you want to get traffic from the social web, all you have to do is publish updates with your links in them, right? I wish that were the case. If it were this simple, my follower and fan count would guarantee me hundreds of thousands of visitors each month from social media sites. So, how  [click to continue...]

6 Ways to Develop Repeat Customers

6 Ways to Develop Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. The Marketing Hourglass refers to the entire customer journey, from when they first hear about your brand, to when they decide to purchase from your brand, to when they become a loyalContinue Reading

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Content and SEO Beyond Marketing – Optimized Digital Communications

Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. [...]