Web Optimization: 3 strategies to improve testing operations at your company

In a previous MarketingExperiments Blog post, we shared a test that yielded significant results for Felix + Iris, simply by making copy and image changes to a homepage hero unit. In this blog post, we share more insights from Jon Corwin, User Experience Lead, One Click Ventures (parent company of Felix + Iris.) In this post, discover three strategies to achieve test planning and execution success.